Following promises of more transparency, Social Media giant, Facebook have unveiled a new logo with a different colour to help separate the company from its numerous platforms.
The logo, which features the word Facebook () in all capital letters in a new font, alternates between blue, green and hues of purple, red and orange; all colors that represent its other brands. (Blue for Facebook, green for WhatsApp and purple, red and orange for Instagram.)
The move highlights its effort to be more clear with consumers about the apps it owns. A recent survey by nonpartisan think tank Pew found that only 29% of Americans correctly answered that Instagram and WhatsApp are owned by Facebook.
“People should know which companies make the products they use,” Facebook said in a blog post Monday.
The company plans to use the new logo on products and marketing materials in the weeks ahead.
In June, the company started adding the words “from Facebook” across all its apps. Soon, that language will feature the new logo, too.
Earlier this year, the company laid out plans to integrate its messaging platforms, WhatsApp, Instagram and Messenger, and make privacy a bigger focus. This includes encrypting communications and making it possible for users to send messages to their contacts using any of its services and SMS. The move could effectively cement Facebook’s dominance over the messaging market for years to come.
The efforts come at a time when Facebook and other tech companies are facing heightened antitrust scrutiny.